Ten years ago, the plug was pulled on Parachute festival.
The founder doesn't have any regrets. But he does have advice for any promoters doing it tough.
On March 29, 2014, Mark de Jong was exhausted.
He’d been awake for nearly two days straight operating out of a “war room” set up in Auckland.
A communications strategy had been planned.
Key stake holders had been informed.
TV interviews were booked.
Sponsors, staff, media and fans were all kept abreast of the situation.
A press release was issued.
Anyone w…
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